A high conversion rate is essential for any business.
For online businesses, a conversion rate of 2.4% or more is usually seen as respectable. However, most businesses struggle to achieve such high conversion rates. In fact, up to 70% of web visitors don’t convert. So what’s causing this hesitation?
Well, a few common lead generation problems can stop potential customers from converting.
In this blog post, we’ll be discussing some of the leading causes of lead conversion failure and how you can address them. Keep reading to learn how!
Why are leads not converting?
Leads are important, and if they’re not converting, your business will not thrive.
You need to figure out why they’re not converting and then take the necessary steps to fix it. Here are some common reasons that leads aren’t converting:
1. There are no calls to action
If you are struggling to get your leads to convert, it is most likely because there isn’t a clear call to action present.
Ensure that your lead capture forms are completely filled in and that all fields are accurately populated. Also, include a CTA in your email subject line or on your website so your leads can convert as quickly as possible. Try tailoring your content specifically for each lead—don’t just send them anything!
If you have created great content, but the call to action isn’t working, consider changing it. However, ensure that it fits the context of the lead and doesn’t distract from the key message. If you find it hard crafting the perfect CTA for your website, you can hire a professional by searching online for an “SEO agency near me.”
2. Landing pages or sales pages that are too complicated
It can be frustrating when your lead conversion rate doesn’t seem to go how you want it to.
One common reason leads don’t convert is that your website has landing pages that are too complicated. This can make the page difficult to read and navigate, leading potential customers to leave quickly. To increase your chances of converting leads, ensure your landing pages or sales pages are easy to understand and navigate.
Use clear, concise language that will capture the attention of your target audience. And last but not least, different test variations of your landing page or sales page to see what works best for you.
3. You’re just guessing, not measuring
If you’re struggling to convert leads into sales, you’re probably not measuring the right things.
You need to measure email open rates, website visits, and other metrics to determine whether your marketing campaign is effective. Use the right metrics and track them over time to see which conversion rate is most beneficial for your business.
Ensure that your lead nurturing strategy is effective so that the lead conversion rate goes up even further. Finally, you can also search on Google for an “SEO company near me” to get an expert to help measure the right metrics for your ecommerce business’ growth.
4. Your website is difficult to navigate
It can be frustrating when your website fails to convert leads into sales.
One reason this happens is usually because of poor design. Poor design can make your website difficult to navigate and understand and cause confusion among customers. This can lead to lost leads and ultimately lower conversion rates. To avoid this, ensure your website design is user-friendly and easy to navigate for you and your customers!
In addition, make sure that all the information on your website is easily accessible and that all the titles, descriptions, and images are accurate.
And finally, be sure to test your website before you launch it into the online world so that you can identify any potential errors in content or design.
5. You have incomplete information on your website
Your website is the first step people take when exploring your business.
If it doesn’t provide a clear overview of what you offer and is difficult to navigate, people will get lost. Ensure your copy is easy to read and understand and that all the relevant information is easily accessible. You also need high-quality content that’s engaging so potential customers don’t get put off.
Lastly, ensure you have the right contact information on your website so potential customers can easily reach you.
6. Your site isn’t compatible with mobile devices
If you’re looking to convert leads into sales, you need to make sure your website is compatible with mobile devices.
Most people access the internet on their mobile devices, so it is important that your website looks good and is easy to use on mobile devices. Make sure that all your content is mobile-friendly so that potential customers can easily find what they’re looking for.
Finally, test your site on different devices to make sure it works well for everyone.
7. Users think your website is not reliable
Your website is the first impression your potential customers have of your business.
It is essential that your website design and layout are user-friendly and easy to navigate, as this will help conversion rates skyrocket. It’s also important to make sure your pricing is clear and concise so that users know exactly what they’re getting in return for their money. You must ensure that all contact information (including social media links) is easily accessible, so that leads can contact you easily.
Finally, make sure all calls to action are explicit and effective in driving users towards conversion.
Leads are not converting for several reasons, which you can fix with the right conversion strategy. Read our blog post to learn more about the conversion process and how to fix common conversion issues. Also searching online for “local SEO agencies near me” will help you find the right professionals who will help you grow your online business.