Boosting sales. It’s practically any ecommerce website owner’s goal. Almost always, a vast bulk of your efforts are spent on achieving it. It’s precisely why many owners are always on the lookout for ways to do so and why a majority are, for example, relying on the sales-boosting Best CRM Services.
You’re in luck if you happen to count yourself among them. Since many ecommerce website owners share this mutual objective, there’s already a wealth of proven working strategies that you can apply to your own site. Many of these techniques are backed by expert digital marketers in platforms like Genexod. For more you can click soap2day
1. Always invest time in A/B testing.
If you’ve been doing A/B testing and are still getting less-than-desirable results, chances are, you’re not doing it enough or properly. Either way, it’s high time to up the ante of your efforts because doing these tests is already the most effective way to ensure you’re doing conversion rate optimization correctly.
- Test every element, including your CTAs, copy, site layouts, color options, and every pertinent page element you can think of.
- Aim for quality instead of quantity for your tests. This means you test as deep as you can, not as many, at once.
2. Invest in CRM software.
Why? Because your competition is more than likely already using CRM Software. Customer Relationship Management will always be tied to sales because, in the end, these relationships impact conversion rates and customer loyalty. With CRM software, you can:
- Cut sales-related costs by up to 20% or more, which essentially translates to more revenue.
- Boost employee productivity because of solutions like automation and other efficient tools.
- Ensure a conducive, long-term relationship with clients.
Of course, the Best CRM Software tends to do more than that. If your CRM Platform can pave the way to better customer service and retention, it’s pretty much a win-win for your sales-boosting efforts.
3. Optimize your checkout process.
This arguably already falls under A/B testing, too. However, we felt that it deserves its own section as cart abandonment is a common issue faced by many eCommerce stores. And, no, it’s not inevitable as some marketers say.
If cart abandonment is a prevailing problem for you, that only means there’s room for improvement.
- Check and improve your page’s loading speed.
- Don’t withhold information, especially anything pertaining to costs.
- Improve your CTAs by making them clearer and more concise.
- Offer guest checkout.
4. Try your hand at sending abandoned cart emails.
Who says you should give up on prospects just because they abandoned their carts? In fact, this is actually one of the secrets to successful recoveries made by eCommerce sites. What kinds of emails did they send? On the whole, they had these common denominators:
- They tailored their message to each customer’s reason for abandonment. Why did they hesitate to buy the product? You should be able to pinpoint the exact answer to that and mention it in your message.
- Add an assurance that your product is worth buying and that it’s not the same as others out thereby highlighting its unique selling proposition.
5. Tweak your sales funnel until you get the least friction.
A fundamental part of CRO, removing as many of the barriers that your customers encounter throughout your sales funnel is pretty much a must for any eCommerce site. The more you keep on improving it, the more you’re likely to enjoy an increase in sales over time.
- Retain aspects that work and seek to enhance the ones that need changes. These could be how your customers browse through what you have to offer, your site’s speed, checkout procedure, etc.
6. Leverage your social media advertising campaigns with helpful tools already available in the platform you’re working in.
Social media platforms like Instagram and Facebook are pretty much ecommerce-friendly sites. After all, people use these platforms for more than just socializing. . A well-placed ad here and there can instantly catch a shopaholic’s fancy as he or she is browsing.
- Use the perks of social selling to the fullest. On Facebook alone, you can already showcase your entire inventory to other visitors.
- Build a business page and post regularly.
- More importantly, consider launching social media advertising campaigns regularly.
7. Don’t overlook your product page’s SEO.
Many marketers are guilty of this. They may not be doing terribly with sitewide SEO, but once an audit is conducted on product pages, the weaknesses become all too glaring.
- Use a title and description that contain keywords you’re aiming to rank for.
- Ensure that your URL is SEO-friendly and user-friendly at the same time. The more memorable, the better.
8. List your site on review sites and feedback generators.
We all know the importance of feedback. An overwhelming majority of people tend to look at reviews first before deciding to make a purchase. It’s only right, therefore, to keep track of them and respond to them where appropriate.
However, it’s equally important to work with trusted sites that reveal objective reviews about your eCommerce sites. The positive things people are talking about in your brand will be useless if they don’t get a broader audience, after all.
- Sites like Trustpilot are excellent for this because a lot of people tend to go there to read feedback about a particular brand.
- They also allow you to easily respond to feedback, whether it’s good or bad, allowing you to perform seamless reputation management over time.
9. Partner with trusted influencers.
This simply can’t be not included in this list because of the powerful results that many eCommerce sites have already gotten with this sole type of marketing alone. Most of it hinges on the fact that influencers already have a solid following that may become your own high-value clients in the long term. That’s not to mention the perks to brand awareness it can give as well.
- As much as possible, work with influencers that genuinely believe in your brand and see the precise value that it offers.
- Keep your incentive just as attractive to motivate the influencer to promote your brand and what you have to offer more.
10. Launch an SMS marketing campaign.
Text messages are just as powerful – if not better – than their email counterparts. People tend to open and read text messages, and the fact that they get a notification from their phone every time they receive one only lends to it.
- SMS marketing is inherently tied to mobile marketing, which is still one of the rapidly growing sectors in digital marketing.
- What’s great about texts is that they’re not difficult to customize.
- They’re also more personal than emails, giving you more opportunities to establish better relationships with your clients.
There’s always a way out of a rut if your site happens to be stuck in one. That much has been proven by many ecommerce sites, even those that have been in operation since way back. Many of them, more or less, did most of the strategies here.
And that’s what’s so fantastic about increasing sales on ecommerce websites. As long as you know what works, you should stick to it. The tragic part is that most owners are quick to give up if they don’t get the results that they want quickly.