The number of email users is increasing at an incredible rate every year. It is predicted that there will be more than 4.2 billion users by the end of 2022. Apart from the fact that email is one of the most popular methods of corporate communication, these figures suggest that email marketing is still a very efficient, if not necessary, method of gaining the attention of prospective clients to maximize the effectiveness of a marketing campaign.
It’s unavoidable to pose the question, given that over 293 billion emails are sent every day. By increasing open and click-through rates, how can you make your business stand out in a sea of emails and increase revenue? Prism Digital Marketing Agency gives you these tips to help you in sending successful email marketing campaigns.
Make your subject lines as brief as possible.
Even though personalized emails are 22% more likely to be opened, only 47% of email receivers open emails based on the subject line. It demonstrates the significance of subject lines in the effectiveness of your email marketing strategy. According to studies, email subject lines with 6-10 words are more likely to be opened. One other useful piece of information that bodes well for your cause is the 22% increase in open rates of subject lines that express urgency or exclusivity.
It can take a long time to write the perfect one-liner, even if it appears to be straightforward. Your campaign’s success can be determined by the subject line. Therefore, remember that the more you can say with less, the higher your chances of a successful campaign are, the next time you’re putting one together. Employ the email marketing services in Dubai by Prism to help you in this field.
Choose the Best Time to Send Emails
When it comes to the success percentage of your email campaigns, timing is important. You’re probably hoping for a higher open and click-through rate, so picking the right time is an important factor to consider. Another factor is that your most devoted customers might wish to interact with your content (share with friends or on social media, etc.). Therefore, you must use all of the resources at your disposal to figure outwhen is the best time to contact them.
The best time to send varies from person to person. The type of business you own is also a significant issue to consider.
It’s no surprise that automation is currently used by 51 percent of businesses. In today’s marketing automation world, there is a wide range of tools that can assist you with advanced multivariate testing to identify the best time for sending out messages. As a result, your company will save a significant amount of time and resources, concentrate on the most critical components of your email marketing plan.
You may add AI delivery which is being used by email marketing companies in Dubai. With the help of technologies like these, it essentially means that the automation software can learn what relates most with your customers based on their behaviors. Based on their previous activity, it requires a given amount of time from the time customers sign up for your email list until you can accurately predict when they will engage with your app the most. You will be able to reach your users at the right time as a result.
Have Your Boundaries While Getting Personal
Personalized email marketing is a fantastic strategy that has been shown to increase the effectiveness of your email campaign, and there’s no doubt about it. Customized promotional mailings had 29 percent higher unique open rates and 41 percent higher unique click rates than non-personalized emails, according to Invesp. The advantages are considerably more extensive. 80 percent of customers are more inclined to buy from a company that gives a customized experience, according to an Epson study.
Prism Digital, an email marketing service provider reminds you that you must be cautious not to overstep your boundaries, even though familiarizing yourself with your consumers is beneficial. In the view of your customers, overusing names can make you appear strange and will harm your image. Getting the appropriate client data can be really beneficial in this situation. Utilization of general user data, such as birth dates, is one type of personalization.
Birthday emails produce 342 percent more revenue per email, 179 percent higher unique click rates, and 481 percent higher transaction rates than advertising emails, according to Experian’s study. Isn’t this a compelling motivation to incorporate personalized emails into your email marketing strategies? If you are unsure which option works best for your list, it is up to you to test it and see what works.
Create Emails that are Mobile-Friendly
Take into account sending a captivating email. However, the photographs are not displayed and the interface is awful when you view it on your smartphone. You can’t engage with your subscribers as a result. This aspect may have a significant impact on the success of your campaign.
- Important text should be centered.
- Create a call-to-action button that is simple to tap.
- Increase the text size.
- Display small images.
- Make single-column emails.
It has been estimated that 80% of Internet users own a smartphone, and this number is expected to increase over time. As a result, a mobile-friendly design must always be included in your email marketing campaign. Always send high-quality emails, regardless of where your users read their email.
Subscribers Can Be Divided Into Different Groups
You may communicate with your subscribers in a more personal and informative way by categorizing your email lists. By doing so, at the appropriate time, they get the correct information. The outcomes will be guaranteed if you execute them correctly.
Optimove discovered that target groups with up to 150 customers had a $1.90 uplift per customer in their study on the power of segmentation for marketing initiatives. The most significant increase was $0.90 for groups of 1,500 or more. There are more outcomes possible for a campaign with a smaller group.
Testing your email messages is the most effective technique to discover what works best for your company. If you send out test emails before sending the official email, you will be able to avoid typos, errors, bounces, and other types of troubles.
Further, it’s crucial to remember that you should not only do testing occasionally but constantly as well. You may learn a lot about your subscribers’ reactions by experimenting with several iterations of the same email campaign.
Email marketing is both a tough and fascinating process because there are so many opportunities for growth and success. This is an excellent starting point for developing well-thought-out tactics that, when properly implemented, will result in increased sales. A significant amount of effort put into engaging with your subscribers on their path to becoming loyal customers will put you ahead of the competition.
To help you in implementing these practices to your email campaign, contact Prism Digital, an email marketing agency in Dubai. Their team will help you succeed in all of your campaigns.