For Google to rank a website in the search result or any search engine for that matter, there are several factors the algorithm considers. Among these factors is and one that has a lot of weight is backlinking and the number of backlinks in a website.
However, not all backlinks are built the same. Some are of high-quality, authoritative backlinks, and others aren’t. It all depends on the site they’re placed in.
A solid link-building strategy can help your site scale up in terms of search results and organic traffic. If you want to create backlinks for your site, you could learn and attempt it, but it’s advisable to get professional help from a white label link building company to help build white label backlinks.
What Is White Label Link Building?
White label link building is when a marketing agency outsources link building services to a third-party agency to perform link building on behalf of their clients. Normally, the marketing agency doesn’t reveal that the service was outsourced, making it necessary to submit white-label reports.
White-label reports don’t include any logos, branding, or contact information from the third-party service performing the link-building exercise for the clients of the marketing agency.
This means the agency can share the reports with the clients directly. So, to put it in simpler terms, while label backlinking is the process of reselling white label backlinks created by a third-party or external service provider.
Before any white label backlinks are created, the agencies will conduct a rigorous analysis of websites relevant to their client’s needs and niches. After finding the relevant websites, they reach out to them to get backlinks from them.
These partnerships ensure the agency’s clients’ websites can reach Google’s first page in the search results. There are several strategies the agency uses to make this link-building process successful. Some of these strategies are covered below.
- Competitor Analysis
Conducting an intense competitor analysis is among the many effective ways to building a white-label strategy. It’s an easy strategy that mainly involves a meticulous step-by-step process of finding competitors, using a keyword tool to see where they get quality links, and asking for backlinks from the same blogs.
To begin this process, one first needs to choose at least three top competitors. After compiling the competitors, they are put into a keyword research tool to help filter out the relevant links based on the client’s niche. This process also puts into consideration the domain authority of the competitors to offer direction.
Once all the details about the links, domain authority of the sources, and the sources are obtained, a list is created detailing where the backlinks to be used will come from.
This list has a host of information, such as the name of the webmaster, their email address, and other additional information that will make reaching out to them for link building more accessible. All this information sets them up for the next step: sending customized emails to the relevant people.
- Guest Posting
Guest posting is another reliable strategy for getting quality backlinks. This method of link building involves creating high-quality content for other blogs or websites related to the client’s niche, but there is a twist to it.
The first step is getting relevant, highly authoritative websites and not unrelated ones. This will assure you of excellent results. The agency then creates SEO-effective content to drive traffic to your sites and places them on sites similar to the niche you are handling. These sites must have a domain authority (DA) of 40 and above.
Agencies identify and select around 50 to 100 sites with a strong DA and accept guest posts. They then create unique content that is valuable and filled with helpful information and submit it to them. They also have to create networks with the editors to ensure there will always be sites that offer regular linking in return for excellent quality content.
- Building Broken Links
There are countless broken links all over the internet, and if utilized properly, they can serve as a rich source of great backlinks. As a white label backlink strategy, companies replace such broken links with the client’s very own links to help improve the organic traffic of the client and help improve their rankings on the search results pages.
To find the broken links, your competitor’s site is first entered into keyword research or a site explorer of some kind to filter out the broken backlinks. After the broken links are found, the next step is to create relevant content to replace the backlink. When the content creation process is complete, the agency contacts the webmaster, lets them know the link is broken and asks if they’re willing to replace it with yours.
White label link building is on the surge thanks to Google and other search engines that use this criterion to rank websites. High-quality links are like hotcakes, and the link-building agency you choose must present your brand with relevant links that are of high quality. If you’re a business that wants to improve its website, clearly communicate your requirements with the link-building agency so that you get value for your money.