There are about 5.6 billion searches taking place on Google every day, and taking this into account, one cannot make the mistake of underestimating the potential of search engine optimization (SEO). Businesses of all sorts and all scales are now leveraging SEO to reach potential customers and amplify the growth of their businesses.
However, many businesses are reliant on professional SEO services such as the Chandler SEO service to manage the SEO for the company. In contrast, there are also others, who choose to manage their SEO by themselves, which is often very ineffective. The main reason behind businesses making this choice is the cost associated with SEO. But how much does SEO cost in 2022? Continue reading to learn more.
Key Areas In SEO That Requires Your Money
SEO is not as simple as one might think, and businesses need to put in more effort to derive positive SEO results. This eventually contributes to driving the service charges up, making SEO relatively expensive in certain cases. Some of those key areas where the business has to spend most of its resources include keyword research, competition analysis, background research, optimizing the website’s architecture, and more.
However, sometimes even that is not enough, and businesses need to spend more resources on creating value-driven and informative content, effective link building, and paying for analytics and reporting services used for evaluating the SEO performance of the business.
Pricing Models For Search Engine Optimization (SEO)
These days, there is no shortage of SEO agencies in the market, with different agencies offering varied services and charging differently. However, no matter how costly it gets, a business will benefit from most Tempe SEO services. But before deciding on a specific pricing model, it is important to ensure that you know all the prevalent SEO pricing models available in the market.
Currently, there are three different SEO pricing models available in the market, which includes:
- Hourly Model: One of the most common pricing models used for SEO is the hourly model. This is where SEO services will charge on an hourly basis for every SEO work done by them.
This is very popular among independent contractors and freelancers who offer SEO services to smaller businesses. Typically, the expense of your business will be determined by the number of hours spent by the SEO expert on enhancing your SEO.
- Monthly Model: Next is the monthly model, where the service provider will charge for their SEO efforts on a monthly basis. This is where you can sign up for a monthly package where the SEO service provider will take off the SEO for your business for a month, provided you give them the specified fee.
- Project Wise Charges: The last model is the per-project system, where the service providers will pay separately for each SEO project of the business. This is where you as a business will need to explain your SEO goals, and the prices will be determined based on the intricacies of the project.
The SEO charges charged by different SEO service providers can vary to a great extent based on the factors involved in determining the prices. Therefore, it is recommended to conduct your own research and find someone like the Chandler SEO service to help your business grow with affordable SEO.