How to Spot Fake Instagram and Twitter Followers

Fake it until you get it, or so the saying goes. But buying fake Instagram and Twitter followers is a scam and you will eventually get called out for it.

During the last New Zealand Fashion Week, I researched some of the so-called fashion bloggers. Most had an amazing amount of fake followers on Instagram and Twitter. Fake fashion bloggers are chopping me off more than most. It could be because they aren’t lacking real style or they arrogantly prance around these industry events, taking selfies and posting to their tens of thousands of fake followers. They bring no real value if they have no real influence.

Fake Instagram and Twitter followers are by my definition fake or dead accounts and also real accounts of users from countries that have no control over the profile. Both types of followers are easy to buy.

There is no point in having tens of thousands of followers if they are meaningless free instagram followers 50. The value of a person’s social reach should be measured by their engagement, not the total number of their followers. Quality not quantity!

DETECT FAKE INSTAGRAM AND TWITTER FOLLOWERS

See how engaged the user’s followers are. Do your followers comment and like posts? Are their followers from the cohort you are targeting?

There are a few ways to tell if someone has fake followers.

A SUDDEN SPIKE IN FOLLOWERS

Unless you’re a Lorde and have risen to star in no time, an unusual surge in followers can only be the result of a buying frenzy.

LOW INTERACTION WITH FOLLOWERS

I’ve seen Instagram accounts with over forty thousand followers, but each of their posts only gets around 100 likes. The low engagement percentage shows that their impact on their followers is very little and they have most likely paid for the majority of their followers.

FOLLOWERS WITHOUT PROFILE PICTURES

Another dead giveaway are followers with no account activity or profile picture. These accounts are “dead accounts”.

CHECK FOR FAKE INSTAGRAM AND TWITTER FOLLOWERS

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