A Kraft paper box is a popular packaging material that can be found. The boxes have an amazing quality of resistance. It is possible to add corrugated layers to the boxes allowing them to have more strength as well as sturdiness. The boxes are also recyclable and so eco-friendly. However, the boxes may have some problems, but you do not need to worry as these can be overcome.
Read on to find out 5 tips to handle the issues of custom paper boxes:
Not attracting customers
You may notice that your Kraft boxesare not attracting the customers who they are intended for. In this way, many sales may not be happening. It is necessary to attract those people who want the product so that they will think about buying it.
To handle this problem, focus on creating a Kraft paper box after researching your target audience. When you know who these people are, you can make packaging that they will be drawn towards.
You should find out the age, gender, geographical location, shopping habits, of your consumer base. If you are selling cereal for kids, the boxes will be bright, colorful, and have pictures of cartoon characters. You may be selling chic jewelry to ladies. The packaging will be decent, sophisticated, and elegant.
Not protecting the product
If you find that your custom paper boxes are not keeping your product safe, you may need to consider the thickness level you have gotten of the box. As said above, the thickness can be customized.
You need to keep your product in mind and what safety it requires. According to this, you can think about how strong you want the Kraft boxesto be.
For example, if you are packaging something heavy, the boxes will need to be very strong to handle the weight. If the product is a lightweight yet fragile one you may need to leave some room inside for cushioning material.
The size of the box should also be considered if you are facing the above problem. When boxes are too large, they can cause the product to move around and get damaged. Packaging that is too small can break and so make the product get exposed to external influences. This is why it is important to measure the product and get a customized size box that will be perfect.
Making it tough for shoppers to know what you are selling
You may find that your Kraft paper box is not helping people know what you are selling. It may be that you have included too many details on the box that it is confusing to read. The font size may be a really small one or the color may be getting mixed in the background shade. A brand can have included too little details and not the necessary ones.
This is why you need to carefully select the font, its size, and color allowing it to be readable. Also research on what details help people know about what you are selling. Add these to the box in a way that they can be understood by all. When shoppers look at the packaging they should immediately know what the product is.
If you are selling some food product like biscuits, you should state what the product is, its flavor, ingredients, nutritional information, manufacturing and expiry date, warnings, how to store, quantity, weight, etc.
You can also help customers know why your product is one to buy. State what makes it special. For example, your biscuits may have some healthy ingredients, they may contain less carbs.
Not increasing brand awareness
Another problem that you may be facing with custom printed box is that they are not increasing brand awareness. You may have designed a complicated logo that cannot be easily recognized. Customers may find it tough to contact the brand when they want to.
Design a memorable logo that can be recognized on the packaging of all your products. This helps increase brand awareness and also shows your brand as a professional one.
Give customers your company’s contact details so that they can contact you if they have to. Include the physical address, phone number, email address, social media links, website, etc. of the brand on packaging.
Not being able to stand out
Kraft boxes may not be able to stand out in front of the competition when you have dully designed them. You may have copied something of the competition and so your packaging is not prominent.
It is important to add the right colors so that you can give the correct feeling to shoppers about your product. Color psychology should be looked at if you want to get an idea of what different colors mean. For example, if you want to give a feeling of excitement, warmth, enthusiasm, you can choose the color orange.
You may have added an image of the product that is exaggerated. Customers do not like this as their expectations get hurt when they open the box. If you want to include an image, make sure it is a realistic one. You can choose to have window boxes if you want people to see the product. The transparent window on these boxes allows this to happen.
A Kraft paper boxcan be made perfect if you know how to design it properly. You need to know what your product and what consumers demand from the packaging so that you can make boxes that they will be drawn towards. It is important to know what strength box is perfect for your product as it is vital to keep this safe from any harm. Kraft material is a wonderful one for packaging but you should avoid the problems that may arise when you do not design the boxes carefully.