Still don’t use Instagram in your business? Boost your sales with the most innovative tools of this App and learn how to use Instagram Shopping and Instagram Stories. The way we know that SEO is underrated, the same is with Instagram usage for business purposes.
EVERYTHING YOU NEED TO KNOW ABOUT INSTAGRAM SHOPPING
As we were saying two years ago in this post, the purchase of products through Instagram was getting closer. Now, Instagram Shopping has just been implemented in Spain, it works as a system where stores can add price tags to photos and thus facilitate the purchase process.
From the point of view of users, Instagram Shopping works as a platform to buy products; for companies, it increases traffic to their website and as a consequence, improves SEO positioning in Google and can indirectly cause an increase in sales. Achieving your business goals has never been easier. You can immediately start getting more visibility on your content with the help of Mixx. Buy instagram likes and get started now.
We want to explain the entire process: from how to set up a profile with Instagram Shopping, to how this new tool works. Learn how to make your Instagram account more shopper-friendly so you can sell more of your items or services at Remote Closing Academy.
How to set up a profile with Instagram Shopping
This new function is one of the most important innovations that Instagram has launched since the new tools for companies that began to be used two years ago emerged. In order to participate in this program, a series of requirements must be met:
- Have a company profile set up.
- Sell physical products on the official website.
- Have a Fan Page on Facebook?
- Integrate the product catalogue on Facebook through Shopify or BigCommerce.
- Has the latest version of Instagram been installed?
- Have published a minimum of 9 publications to activate the purchase button.
With Instagram Shopping, companies can post a photo and tag up to 5 products per image or 20 products per carousel, allowing access to prices and product details, and with just one-click access to your online purchase directly.
Shop through Instagram
Buying a product through Instagram Shopping is as simple as opening an image that has a product to buy tagged, pressing the “Tap to see the products” button that appears at the bottom of the photo and then a message will appear on the image. label with the name of the product and its respective price. If you like it and want to buy it, by clicking on the label, the link will redirect you to the next screen with the product sheet. The next thing you have to do is press the buy button and it will automatically take you to the store’s website in your internal browser, where you can finalize the purchase.
Another option is to visit the company’s profile and press its “Shop” button. All the images that the company has uploaded to Instagram with tags to buy their products will appear directly.
TRICKS TO CUSTOMIZE YOUR INSTAGRAM STORIES
Instagram Stories allow you to share videos and images that will only stay online for up to 24 hours. It is the perfect tool to highlight exclusive offers, events, and the products or services that you sell through your website.
Today, Instagram Stories is one of the best opportunities for companies, since it allows you to interact with your followers and improve the brand image. From our online marketing agency we mention some tricks that you must take into account to personalize Instagram stories:
Create layouts for your Instagram stories with Canva or Unfold
They are two free applications that allow you to create attractive stories with your own designs. In addition, you can create your own templates to always maintain the same aesthetic and thus create your brand image so that your followers can easily recognize you.
Keep in mind to use your corporate colours, use typography appropriate to your company, images and how you are going to address your followers to generate trust and get quality followers.
Create folders in ‘Featured’ and save your stories
This option allows you to pin the Instagram stories that you have published on your profile so that they can continue to be seen after 24 hours. Create folders to group your stories according to the category you assign, so you can highlight products and have them sorted on your profile.
Use the tools offered by Instagram Stories
The fonts of the Instagram stories give a lot of play, we can use any colour from the colour palette, choose between the 5 different fonts that it offers, use backgrounds or give it a 3D vision, among others.
Take advantage of your stories using icons and stickers, asking questions, surveys or adding songs, one of the latest innovations that Instagram has launched.